2. Accessing Global Markets-
Strategic alliances are a powerful tool to access new markets. Leading Multi-National companies are utilizing licensing to access new products and customer segments. These relationships will allow you to reach a huge number of a new customer base while focusing on your core products.
3. Mass Distribution Through License Transfer.
Strategic alliances will give you the education and skills about the Social, Economical, Environmental and Cultural aspects of doing business in new markets. This knowledge base will give you an understanding of how to gain access to mass distribution channels in those unfamiliar markets through License transfer.
4. Accelerate Scale Through Co-Branding & Partnerships.
Co-Branding relationships give you access to strong established brands and massive marketing leveraging with existing marketing budgets to promote your products. Gain instant credibility with established brands while they promote your newer technologies to gain fast adoption into the market place.
5. Global Supply Chain Optimization.
Strategic alliances can transform your relationships with your suppliers through accelerating demand for your products. You can shift the risk,, capital investment, and effort to long term suppliers. You can reduce the number of suppliers and sign long-term contracts giving you a cost advantage while increasing innovation and quality.
6. Creating and Maintaining Networks.
Stable earnings are established by maintaining your networks. As your networks increase you will maintain sustainable organic growth for years to come. Managing a communications strategy is essential to having a solid reliable network.
Have a Clear Strategy+Choose your Partners Carefully+Have the Right Structure+Plan for Growth